Corporate transformation under pressure
Most companies find it hard to transform themselves in difficult circumstances. Those that use proven tactics markedly improve their chances of success.
It’s relatively rare for transformation programs to succeed; many surveys, including our own, put the success rate at less than 40 percent.1 Our recent research, however, underscores the fact that certain tactics promote successful outcomes. The most important tactics are setting clear and high aspirations and targets, exercising strong leadership from the top, creating an unambiguous structure for the transformation, and maintaining energy and involvement throughout the organization.2 Companies that used all of these tactics succeeded more than 80 percent of the time.3
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Contrary to popular belief, the most successful teams are not the ones in which team members always agree with one another. Instead, they are often characterized by healthy debate -- and at times, heated arguments. What distinguishes strong teams from dysfunctional ones is that debate doesn't cause them to fragment. Instead of becoming more isolated during tough times, these teams actually gain strength and develop cohesion.
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