Corporate transformation under pressure

Most companies find it hard to transform themselves in difficult circumstances. Those that use proven tactics markedly improve their chances of success.

It’s relatively rare for transformation programs to succeed; many surveys, including our own, put the success rate at less than 40 percent.¹ Our recent research, however, underscores the fact that certain tactics promote successful outcomes. The most important tactics are setting clear and high aspirations and targets, exercising strong leadership from the top, creating an unambiguous structure for the transformation, and maintaining energy and involvement throughout the organization.² Companies that used all of these tactics succeeded more than 80 percent of the time.³